bar recycling

A friend just sent me this message regarding our upcoming reUSEABLE project:

"One thing I've really noticed is that the bars around here don't have recycling. Think of all those bottles... I know people get drunk and probably wouldn't always pay attention not to throw trash in the recycling, but past a certain time at night all the waste in there is plastic cups or glass bottles. Just a suggestion as one of the goals."

While it might be a little late in the game to incorporate this aspect of campus recycling into our actual exhibit, she makes an excellent point. Does being drunk excuse you from doing what you can to help the environment by trying to be a little less wasteful? And is there any way to do anything about this, or is it a lost cause?